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Keywords: Opinion factor
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Journal Articles
Non‐governmental organisations, ethics and corporate public relations
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2004) 8 (4): 366–371.
Published: 01 October 2004
... consensus around the common good and common interest. It discusses the impact of those changes on the position of companies in the public debate, and draws from the growth of intangible assets in companies’ book value. NGOs Intangible assets Opinion factor Economics of opinion Social responsibility...
