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Keywords: Opportunity matrix
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Journal Articles
Stakeholder communication management on the Internet: An integrated matrix for the identification of opportunities
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2001) 5 (2): 138–146.
Published: 01 April 2001
...), and explains its use for the identification of issues that need to be managed with regard to the Internet and2 PR. Internet Stakeholder communication Opportunity matrix Integration Journal of Communication Management Volume 5 Number 2 Stakeholder communication management on the Internet: An integrated...
