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Keywords: Organisational storytelling
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Journal Articles
The power of storytelling when cultures merge
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Journal:
Journal of Communication Management
Journal of Communication Management (1998) 3 (1): 80–88.
Published: 01 March 1998
...John Harben This paper uses ideas of ‘organisational storytelling’ and three ‘domains’ to create the author's own stories about the role of organised communication in a major corporate merger. The author draws on his first‐hand experience as one of the two directors of internal communication...
