...Leeora D. Black; Charmine E.J. Härtel This study proposes a new construct and a measure for understanding the embeddedness of public relations capability at the organisation level. The public relations orientation measure assesses the degree to which organisations (1) pursue both behavioural...

...Phil Harris; Silke Ziegler‐Pierce; Irene Harris This paper reviews organisational culture research and explores how it can aid the understanding of regional television organisations' practice of public relations. A comprehensive review of the organisational culture literature is made and frameworks...