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Keywords: Outputs
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1998) 3 (1): 66–73.
Published: 01 March 1998
... communications programmes and activities. Ketchum Effectiveness yardstick Evaluation Outputs Outgrowths Outcomes Journal of Communication Management Volume 3 Number 1 Only PR outcomes count That is the real bottom line Walter K. Lindenmann Received (in revised form): 29th May, 1998 Ketchum Public...
