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Keywords: PLS
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Journal Articles
Advancing the country image construct from a public relations perspective: From model to measurement
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2015) 19 (1): 62–80.
Published: 02 February 2015
... affect the facilitation of stakeholder behavior? RQ1. How can we integrate available approaches to conceptualize the country image as a generalizable multidimensional construct comprising cognitive and affective components? © Emerald Group Publishing Limited 2015 PLS Strategic...
