... implications According to structuration theory, the actions of individual agents will only succeed if everyone involved can resort to structures in the sense of a common stock of (informal) rules and resources. This research indicates that public relations (PR) practices should focus on developing basic...

...William Mallinson Reliable, specific, comprehensive and frank data about the fate of PR graduates is hard to find. The problem is compounded by the CAM professional qualifications, since CAM people are often lumped together with ‘academic’ PR graduates in research into careers. The problem...