Keywords: PR education
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Journal Articles
Journal Articles
Journal of Communication Management (2003) 7 (1): 79–86.
Published: 01 January 2003
... to corporate social responsibility, transparency, stakeholder relationships and reputation management and the role of PR in creating the “employer brand” for those companies competing for the scare resource of new corporate talent. The paper also discusses the role of PR education in the UK in preparing...

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