... and the qualities needed for those PRPs, thereby addressing two limitations in the current intercultural PRs research. In his edited SAGE Handbook of Intercultural Competence, Deardorff (2009) included a series of conceptualization pieces of ICC from renowned researchers in the field. These articles...

...) in the processes of content and analysis, particularly as it can be applied to themes and topic analysis. The paper makes public for the first time the concept of corporate superthemes. © MCB UP Limited 2002 Public relations PR evaluation PR research Themes Topics XML XTM NewsML SGML Context...