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Keywords: PR status
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2002) 6 (4): 305–307.
Published: 01 October 2002
... Measurement Effectiveness Evaluation Tools Toolkit Best practice PR status Strategic role Urgency Threat Reputation Opinion pieces Evaluation: An opportunity to raise the standing of PR Received: 15th January, 2002 Michael Fairchild is the author of the second edition of IPR Planning, Research...
