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Keywords: Para-social relationship
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2025) 29 (4): 471–493.
Published: 31 March 2025
...@iiml.ac.in 28 09 2024 20 12 2024 03 03 2025 06 03 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Social media influencers Influencer communication Para-social relationship Purchase intention Trustworthiness...
