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Keywords: Paradigms
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2021) 25 (4): 353–367.
Published: 27 August 2021
... research shall develop to contribute to societal progress. Findings The article presents a model, which describes how normative visions of progress in different PR paradigms – functional, co-creational, social-reflective and critical-cultural – manifest in each distinct combinations of four narrative...
