...Célia Belim; Raphaël Baptista Purpose This study aims to investigate the understanding, uses, gratifications and perceptions of artificial intelligence ( AI ) integration within strategic communication, focusing on insights from Portuguese communication professionals. With AI increasingly...

...Maria João Cunha; Carla Cruz; Célia Belim Purpose This research aims to explore perceptions of subjective well-being (SWB) in public relations (PR) practitioners, focusing on dimensions of job satisfaction, networking, relationships and work–life balance, while addressing the under-researched area...

... and in the worst case contributes to making conditions worse, stakeholders will react. The purpose of this paper is to propose the PZB model of service quality as a tool that organizations can use to align expectations and perceptions with organizational behavior and communication. Design/methodology/approach...