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Keywords: Performance measurement (quality)
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2012) 16 (4): 355–370.
Published: 09 November 2012
... measurement (quality) Modelling Alexander V. Laskin can be contacted at: ALaskin@gmail.com Laskin (2009) proposes that this can cause even more methodological confusions for scholars and practitioners: Since early conceptualizations of the models of public relations, direction...
