... relations in Asia Multicultural public relations Multicultural public relations education International public relations Culture Personal influence model ...

... suggested that the press agentry/publicity model was predominantly used by all the organisations. In addition, a new model, the personal influence model, was found to be most popular in the sample organisations. Academic Papers The models of public relations in India Krishnamurthy Sriramesh Received...

... are highly valued by Japanese practitioners who use friendships, typified by the personal influence model, to conduct their media relations. Wa, kou‐chou, amae and tatemae were among the cultural concepts that played a significant role in the way Japanese public relations practitioners operate. Although...