... Organisational communication Strategic communication Persuasion Managers increasingly rely on computer-mediated communication (CMC) to assign tasks, coordinate work and ensure employee compliance. Email, internal platforms and messaging systems now function as primary channels for delivering mandatory...

... of fraud and manipulation of the stock market. To grasp the genesis of this persuasion in finfluencer communication and understand the dynamics that lead to either empowerment or vulnerability, it is essential to address the entire communicative process and its associated actors and aspects. To close...

... Corporate communication Strategic communication Communication strategy Communication management Communication goals Communication department Persuasion Every era has its own terms and concepts. While propaganda, public relations, corporate communications and integrated communications...

... and inferentially interpreted by different receivers. It is suggested that the ways in which meaning is signalled can be best understood with an argumentative perspective that foregrounds the inferential processes of persuasion, interpretation and decision-making. The limitations of the transmission vs. ritual...

... arguments in messages, the message’s effectiveness needs to be assessed overall. McGuire’s (1989) influential description of the persuasion process implies that there are several necessary conditions that must be met if a persuasive undertaking is to be effective. These include exposure, attention...

... Persuasion © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only 15 12 2017 20 08 2018 30 08 2018 W. Timothy Coombs can be contacted at: wtcoombs@hotmail.com While developed for the entertainment industry, transmedia storytelling has...