... the perception of financial social media content affect behavioral intentions? Financial communication Social media influencers Strategic influencer communication Finfluencer Media effects Persuasion Vienna University of Economics and Business Small-scale projects by WU junior faculty...

... Strategic communication Communication strategy Communication management Communication goals Communication department Persuasion Every era has its own terms and concepts. While propaganda, public relations, corporate communications and integrated communications characterized the discourse in our...

... and inferentially interpreted by different receivers. It is suggested that the ways in which meaning is signalled can be best understood with an argumentative perspective that foregrounds the inferential processes of persuasion, interpretation and decision-making. The limitations of the transmission vs. ritual...

... 2019 Emerald Publishing Limited Licensed re-use rights only Communication strategy Health communication Marketing communications Persuasion From the 1970s to the 1980s, scholarly discussions in the field of public relations evaluation and measurement research started to evolve...

... 15 12 2017 20 08 2018 30 08 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Digital media Public relations Communication strategy Persuasion There is no accepted definition of public relations nor is there only one way...