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Keywords: Persusasion
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2019) 23 (4): 412–426.
Published: 17 September 2019
... relations Strategic communication Decision-making Communication practitioner Persusasion Corporate ethics To explore motivated bias and self-deception in moral reasoning by public relations professionals, the reported research proceeded in three steps. First, the state of research on moral...
Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2019) 23 (2): 109–122.
Published: 20 May 2019
...) credibility (Carr and Hayes, 2014). Branding Social media Advertising Marketing communications Persusasion Media strategy Consumers are increasingly using the large networks available to them on social media to source information on products. As a result, brands are devoting much more...
