Keywords: PetroChina
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Journal Articles
Journal of Communication Management (2004) 8 (3): 233–245.
Published: 01 July 2004
..., such as community relations and internal communications. The time has come for Asian CEOs to take a broader perspective to corporate reputation management. KEYWORDS: corporate reputation, governance, responsibility, PetroChina, Asia Vivian Lines Hill & Knowlton, 100 Beach Road, 25-11 Shaw Tower, Singapore 189702...

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