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Keywords: Political
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Journal Articles
The evaluation of PR on the Internet
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2001) 5 (2): 179–188.
Published: 01 April 2001
... communities. © MCB UP Limited 2000 Internet Growth Power Influence Activism Campaigns Media analysis Political Crisis management Reputation analysis Journal of Communication Management Volume 5 Number 2 The evaluation of PR on the Internet Sandra Macleod Received (in revised form): 7th...
Journal Articles
Exploring the positioning process in political campaigning
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (1999) 3 (4): 325–336.
Published: 01 February 1999
...Paul R. Baines; Barbara R. Lewis; Bernard Ingham This paper explores the process used to communicate public policy in political campaigns. Empirical research has been conducted into determining the voters' consideration of the importance of national political issues and the association...
