... that the influence of influencers extends also to the political domain, political communicators are increasingly starting to consider influencer collaborations. This study draws on principal-agent theory (PAT) to examine the reasons for political communicators' hesitancy and investigate how they manage influencer...

... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Digital media Public relations Strategic communication Public diplomacy Political communication Scholarly evidence to date suggests that targeted messages are likely to be viewed as more relevant and persuasive...

... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Image Rhetoric Public opinion Communication strategy Political communication Ambiguity is natural, although rarely noticed, part of human communication...

... 04 01 2018 10 04 2018 23 08 2018 30 08 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Mass media Trust Public sector Political communication Governmental communication Communication practitioner Media relations...

... suggests that those “nasty” campaigns are unrewarding as they apparently do not achieve their objectives and at the same time undermine other “nice” public diplomacy initiatives. The paper first conceptualizes public diplomacy in the broader frame of international political communication before...

... to the practice and study of nation branding – a process through which nation brands can be controlled and manipulated. Branding Reputation management Framing Public diplomacy Political communication Since the start of the civil war in 2011, more than six million Syrians sought refuge...