...Brittany Shaughnessy; Osama Albishri; Phillip Arceneaux; Nader Dagher; Spiro Kiousis Purpose While morality is ever-present in elections, scholars have yet to merge political public relations and Moral Foundations Theory. It is crucial to assess the complex morality present not only in social...

... more useful outlets for driving issue attributes. Originality/value This study contributes to political public relations scholarship by exploring the temporal relationships between public relations efforts and policymaking activity in a non-election setting. The time-lag design serves...

... limitations/implications – The study is limited to the samples of the current US senators. Practical implications – This study provides a useful insight for political public relations practitioners that features associated with relationship management strategies can be employed to develop better...