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Keywords: Positioning
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2001) 5 (1): 31–40.
Published: 01 January 2001
... with individuals. The framework is developed from Foucault’s work on technologies of the self and comprises six technologies of the self: historical narration, positioning, commodification, mediatisation, aestheticisation, and moral career. © MCB UP Limited 2000 Personal public relations Women...
Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1999) 3 (4): 325–336.
Published: 01 February 1999
... of the electorate's consideration of the importance of issues with identification with parties in the UK. This paper attempts to show how political parties can position themselves on the basis of issue stances when targeting groups of voters. A model is suggested to aid in public policy evaluation with implications...
