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Keywords: Proactive
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2003) 7 (2): 140–147.
Published: 01 April 2003
... and limits the apparent framework of choice. This paper reviews some past e orts to develop appropriate terminology and proposes an alternative lexicon. KEYWORDS: issues, issue management, crisis, terminology, proactive, reactive Tony Jaques Public A airs Manager Australia/New Zealand, Dow Chemical...
