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Keywords: Product launch
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Journal Articles
Integrating PR monitoring into the overall corporate/product marketing function
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (1997) 1 (3): 280–288.
Published: 01 January 1997
... of a corporate brand in an adverse regulatory environment; and a new car launch. © MCB UP Limited 1997 Content analysis Brent Spar Corporate branding Product launch Journal of Communication Management Volume 1 Number 3 Integrating PR monitoring into the overall corporate/product marketing...
