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Keywords: Profit
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2024) 28 (1): 165–180.
Published: 09 January 2024
... This research was unique in its evaluation of two stakeholder types in the same context. Further, it provides new insights into how a firm’s profit-purpose orientation affects stakeholder perceptions and assessments of trustworthiness. In this research, firms are distinguished according to their profit...
