... Reputation Trust Ethics Codes Values Profitability Opinion Piece Risk, reputation and trust Received (in revised form): 12th May, 2003 Simon Webley is Research Director of the Institute of Business Ethics in London. He was educated at Trinity College, Dublin and has made a special study of business...

...Julie Abbott Is employee morale affecting customer satisfaction and therefore the bottom line? This paper describes a piece of exploratory research carried out in the business‐tobusiness (B2B) sector in the UK to determine whether employee satisfaction does ultimately affect profits...