Keywords: Public health
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
Journal of Communication Management (2009) 13 (1): 77–91.
Published: 13 February 2009
...Ambar Basu; Jian Wang Purpose The purpose of this paper is to examine the role of branding in public health campaigns. Design/methodology/approach The paper reviews public health campaigns, and their goals and objectives vis‐à‐vis the current health market conditions. The imperatives...

or Create an Account

Close subscription notice
Close access options