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Keywords: Public relations in China
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2004) 8 (3): 264–281.
Published: 01 July 2004
..., to be more persistent in maintaining their own cultural values in relationship building than multinational companies from Asian countries. © Emerald Group Publishing Limited 2004 Relationship management Public relations Culture Public relations in China Multinational companies in China...
