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Keywords: Public relations in India
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Journal Articles
The models of public relations in India
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2000) 4 (3): 225–239.
Published: 01 March 2000
... suggested that the press agentry/publicity model was predominantly used by all the organisations. In addition, a new model, the personal influence model, was found to be most popular in the sample organisations. Academic Papers The models of public relations in India Krishnamurthy Sriramesh Received...
