... Intercultural communication competence Open-mindedness Public relations practices PR research The trend of globalization poses a great need for public relations (PR) practitioners to facilitate their organizations to function in diverse environments (Kent and Taylor, 2010). A focal point...

... cent of all enterprises operating in both Europe and the USA as well as in most non‐Western economies. This paper reports the results of an exploratory study of public relations practices within SME businesses in the North‐West of England and draws some comparisons with the initial findings of the US...