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Keywords: Public relations strategy
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2004) 8 (2): 168–183.
Published: 01 April 2004
... relations Corporate communication strategy Public relations strategy Strategic management Strategic corporate communication Public relations theory From strategy to corporate communication strategy: A conceptualisation Received (in revised form): 14th August, 2003 Benita Steyn is currently...
