...Suzanne Peters Purpose The research seeks to evaluate stakeholder perceptions of firms, the extent these assessments impact trust in firms and possible implications for sustainability communications. Design/methodology/approach Three studies were undertaken involving two experiments...

...Alexis Bajalia Fitzsimmons; Yufan Sunny Qin; Eve R. Heffron Purpose Purpose statements persuade stakeholders of companies' reasons for being. The goal of this study was to analyze how purpose-driven companies craft their purpose, mission and vision statements and whether and how purpose statements...