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Keywords: Reaching all audiences
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1999) 3 (4): 392–400.
Published: 01 February 1999
... ownership; cohesive editorial committee; news-gathering network; editorial style; reaching all audiences; mixed media approach a feeling of belonging, empowering staff and facilitating change, rather than being perceived as just 'management propaganda'. INTRODUCTION For decades the stalwart component...
