... of influencing both PR student and educator to be capable PR professionals. Through external benchmarking such as participation in industry award opportunities students can demonstrate their learning. Originality/value The original contribution of this conceptual paper is the reflective practice applied...

... for those identified as having the potential to become Directors of Communication, the highest possible level of appointment for communication professionals working in government. Government communication Co-creation Leadership Personal development Reflective practice Executive education...

...; reflective learning and reflective practice; a critical analysis of 25 reflective learning assignments; and six telephone interviews with public relations practitioners who have successfully completed the Advanced Professional Diploma in Public Relations at Leeds Metropolitan University. It is followed...