... purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Service marketing Relationship marketing Strategic communication Communication management By listening...

.... This is important as consumers are increasingly consulting blogs for product information. This issue also has relevance to public relations professionals, who are encouraged to broach the issue of transparency with bloggers. Ethics Relationship marketing Electronic media Communications Information media...

... and knowledge advantages (Guo, 2006). © Emerald Group Publishing Limited 2014 Corporate communications Relationship marketing Commercial banks are combinations of retail and wholesale banks which offer a variety of financial products and services with the overriding goal of generating...

.... To better understand this audience, this study seeks the answers to three questions: RQ1. What is the profile of those who support local nonprofit news organizations? Communication management Electronic media Financial information Investors/donors Relationship marketing Trust...

... relationships, Ledingham and Bruning (1998) propose five dimensions: 1. trust; 2. openness; 3. involvement; 4. investments; and 5. commitment. Corporate social responsibility Corporate communications Corporate strategy Relationship marketing Supply chain management...

... plays in grassroots activism. Bryan H. Reber can be contacted at: reber@grady.uga.edu © Emerald Group Publishing Limited 2010 Strategic management Relationship marketing Organizational effectiveness Communication management Public relations Broadly, framing refers...

... of trust and distrust in relationship management. Public relations Trust Relationship marketing If there is one general law of communication it is that we never communicate as effectively as we think we do (Handy, 1985, p. 356). Conceptualising stakeholders as “intuitive scientists...

... the relationship outcomes measured in the survey. KEYWORDS: public relations, relationship management, communication management, relationship marketing, higher education marketing Linda Hon College of Journalism and Communications, University of Florida, Gainesville, FL 32611-8400, USA. Tel: +1 (352) 392 6522 Fax...

... such as brand equity, one‐to‐one marketing and relationship marketing, and thirdly, to help more organisations discover the ‘culture‐to‐customer’ business philosophy that characterises most great marketing organisations. Public relations Relationship marketing Corporate culture Marketing communications...