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Keywords: Relationship marketing management
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1998) 3 (2): 119–139.
Published: 01 April 1998
... marketing, employee communication and customer service. He received the British Institute of Management 'Young Manager of the Year' Award in 1991, and is a member of British MENSA, and of the Editorial Board of Journal of Communication Management. ABSTRACT KEYWORDS: relationship marketing management, human...
