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Keywords: Repetition
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2022) 26 (1): 18–38.
Published: 01 February 2022
... that the format is at least as important as the creativity itself. Originality/value This study contributes to the effective repetition literature in two ways: giving specific clues to the effective frequency in the radio medium and setting advertising factors that predict the effective frequency in radio...
