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Keywords: Representativeness
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2022) 26 (2): 187–206.
Published: 19 April 2022
... on Pride campaign evaluations. Design/methodology/approach With 400 LGBTQ/non-LGBTQ participants, we developed a perceived organizational authenticity (POA) scale - adapted from marketing literature - adding representativeness as the fifth dimension to the context of LGBTQ communication. We also...
