... focus groups. A subsequent experimental study assesses the consequences of issue response strategies for corporate reputation and legitimacy and examines to what extent this relationship can be explained by skepticism while taking issue phase into account. Findings Although most issue communication...

... at a major university in 2020. Students were asked about two real campaigns at their university, one about healthy behavior and one about racial justice on campus. Findings Altruism positively predicted reputation, trust and donation intent, while distrust was inversely predicted. Message credibility...

... as the independent variable and corporate reputation and perceived corporate relationship-building efforts as outcomes. The three dimensions of perceived authenticity (i.e. perceived benevolence, transparency and commitment) were included as parallel mediators. Findings This study found that compared to symbolic...

... understanding of CEO advocates and activists from a communication science perspective. Design/methodology/approach This paper is conceptual and considers findings from the literature on personalization, reputation, issues and topic management. Findings The paper reflects media, receptive and strategic...

...Sandra Jacobs; Christine Liebrecht Purpose Since public sector organizations provide services to citizens but struggle with poor perceptions of their functioning, it is valuable to examine how their online responses to complaints on social media could impact their reputation. Yet, surprisingly...

...Vidhi Chaudhri; Tessa Oomen; Jason Pridmore; Alexandra Joon Purpose Guided by the growing importance of social-mediated organisational communication, this study examines how communication professionals within healthcare organisations perceive and respond to the reputation impacts of social media...

... Leadership Trust Reputation Public sector Crisis communication Communication strategy Health communication This article chronicles the approaches to, impacts of and reflections on the Covid-19 pandemic for professional communicators [ 1 ] in the English National Health Service (NHS). The research...

...Leping You; Linda C. Hon Purpose This study developed and tested a consumer relations model to determine linkages among brand identity, reputation and value congruence with positive Word-of- Mouth (WOM) intentions. Design/methodology/approach An intercept survey was conducted during which 350...

... conditions for the short-term factors of organizational reputation, negative word-of-mouth intentions, purchase intentions and anger. However, Study 2 found that corrective action with moral recognition was perceived as the most empathetic response and created the lowest levels of moral outrage. The authors...

..., how recipients attribute crisis responsibility and reputational damage to the home country. Additionally, the paper investigates if pre-crisis country image can buffer negative effects of the crisis for the country. Design/methodology/approach The authors hypothesize that the strength of actor...

...W. Timothy Coombs; Sherry Jean Holladay; An-Sofie Claeys Purpose The purpose of this paper is to address the under-researched issue of how formal determinations of organizational responsibility for a crisis affect the effectiveness of the denial strategy in protecting organizational reputation...

...Ji Young Kim Purpose – The purpose of this paper is to examine the effects of message attributes on public opinion in regards to corporate reputation and communication intention. Design/methodology/approach – It conducted a 2×2 between-subject factorial experiment, manipulating media...

...Sunday Odedele This paper aims to encourage PR practitioners to appreciate their role as the pivot of their organisation’s reputation management. It discusses the importance of codes of ethics, claiming that these should be reviewed by public relations associations every 4‐5 years. Good conduct...

...Kevin Murray Reputational risk is now considered the single greatest threat to businesses today. Most companies, however, are still not managing this risk appropriately. This paper argues that following the recommendations of the Turnbull Report into boardroom responsibility for risk management...

...Simon Webley As a result of corporate malpractice and clear guidance given by a number of committees set up by major private sector institutions, risk, reputation and trust are high on the boardroom agenda. The principal way of addressing the issues is through statements of corporate values...

...Nigel Sarbutts If major corporations struggle to define and place a value on reputation and reputational risk, what hope is there for small‐ and medium‐sized enterprises (SMEs)? It is assumed here that large corporations have greater resources available to them to do this and stronger imperatives...

... are considering drafting an ethics code. The Spingate scandal showed that the ethics of all PR practitioners, be they members of professional PR institutes or not, are subject to public scrutiny and their actions and words may damage their own and the industry’s reputation. PR practitioners are seeking guidance...

... Measurement Effectiveness Evaluation Tools Toolkit Best practice PR status Strategic role Urgency Threat Reputation Opinion pieces Evaluation: An opportunity to raise the standing of PR Received: 15th January, 2002 Michael Fairchild is the author of the second edition of IPR Planning, Research...

... are subject to greater demands for transparency and accountability. In this context, reputation, of which the public relations practitioner is custodian, is now a company’s most valuable and fragile asset. To help rationalise the accountability dynamic, proposed changes to UK company law could enable a more...

...Robert I. Wakefield As organisations become multinational, their reputations are increasingly subject to the effects of culture, politics, socioeconomics and other factors that become much more complex in the international arena than in domestic contexts. The crisis suffered by Coca‐Cola in Europe...