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Keywords: Reputation analysis
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Journal Articles
The evaluation of PR on the Internet
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2001) 5 (2): 179–188.
Published: 01 April 2001
...Sandra Macleod Reputation analysis is a well‐established practice applied to conventional news outlets (press, radio and television) through media evaluation, and to stakeholders direct through opinion and behavioural research. The media evaluation side of such integrated research permits...
