... the following research question: RQ1. How do public relations practitioners determine if and when to respond to fake news crises in corporations? Public relations Crisis communication Corporate communication Reputation management Public and private organizations alike have...

... significant implications for researchers and practitioners. By understanding how audiences respond in real time to a company’s online reputation management strategies, reputation management practice may move towards greater flexibility and sensitivity to contextual factors (Whittington and Yakis-Douglas, 2012...

... Sevin is the corresponding author and can be contacted at: esevin@gmail.com 01 04 2017 27 07 2017 31 07 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Branding Reputation management Framing Public diplomacy Political...

... suggested proactive reputation management strategies and tactics, grounded in the organization’s corporate culture and transparency, could have diffused some of the uproar from its key publics. Originality/value Authentic corporate cultures should align with corporate business practices in order...

... Reputation management Careful consideration of many of the experimental studies examining the effects of crisis response strategies on organizational reputations often reveals an odd finding. The oddity is that the data seems to support the claim that denial can be a highly effective crisis response...

...Francis Hallawell Brand‐building goes beyond reputation management to give a firm a sustainable point of competitive difference from its rivals, based on rational and emotional values integrated into the firm. Because a brand is tangible (consisting of carefully managed associations in the mind...

... with The ITEM Group. He has worked wholly within corporate communication as a journalist, editor, public relations consultant and internal communication specialist. ABSTRACT KEYWORDS: communication strategy, stakeholder power, inclusive companies, reputation management, integrated communication, communication...

... on-staff public relations practitioners or hire public relations advice from independent PR firms? Often the words 'public relations' are paired with 'ploy', 'gimmick', 'flack' and other ABSTRACT KEYWORDS: public relations, corporate sponsors, reputation management, communication style, professionalism...