..., that Asian executives are more focused on using corporate reputation to drive tangible business benefit than their North American and European peers. Corporate social responsibility and the broader range of stakeholders beyond customers and shareholders does not feature strongly in the corporate reputation...

...Stewart Lewis In this paper the author tracks the rise of corporate social responsibility (CSR) as a concern and an ever‐growing factor in stakeholder expectations. Using MORI data from a range of stakeholder audiences, the author argues that CSR is now established as a fundamental addition...