... study, the researchers found that most CEOs readily agreed that PR contributed value to their organization and most could estimate that value in numerical terms – albeit not in financial terms typical of return on investment (ROI) methods. CEOs interviewed estimated the average ROI from PR at 186...

...). © Emerald Group Publishing Limited 2014 Research Public relations Return on investment Investors Management accountability There are over 5,000 publicly traded companies listed on major US stock exchanges (Lucchetti, 2011 ; Stuart, 2011). Thousands of additional companies trade...

... Group Publishing Limited 2012 Measurement Internal communication Return on investment Organizational performance Communication effectiveness As a crucial feature to the success of organizational sustainable development and financial performance, communication effectiveness has been...

... relations, and to get a sense of how they would assess its value and contribution to overall business and organisational performance. The study also tried to determine the role CEOs play in reputation management. The findings conclude that CEOs do not expect or look for a simple return on investment (ROI...