...Ketil Raknes; Øyvind Ihlen Purpose This paper aims to examine the development of public interest topics by public affairs practitioners and how politicians evaluate these arguments. Design/methodology/approach The study utilizes the rhetorical theory of topos and theories of the public...

... the discursive perspective on strategic communication (Palmieri and Musi, 2020) and third, situates lobbying within rhetorical models of communication and its management (Hallahan et al., 2007). By means of a qualitative content analysis of N = 13, written evidence documents submitted...

... using strategic communication to convince stakeholders of the inherent good of technological progress, which positions their products and services as desirable for consumers: Issues management Rhetoric Public relations Corporate communication Corporate social responsibility In the call...

... communication-scientific insights from a rhetorical tradition to strategic communication research and other social science fields where lobbying is studied, e.g. policy studies. Lobbying Argumentation* Rhetoric Communication strategy Public affairs Big tech* Strategic communication Lobbying...

...Maria Isaksson; Mona Solvoll Purpose The purpose of this study is to examine the identification and collaboration rhetoric of the Norwegian government and public health authorities during the pandemic. The aim is to show whether and how actors use strategies and themes of identification...

... a communicative viewpoint, emphasising the argumentative dynamics that constitute them. Influence Rhetoric Financial information Strategic communication Communication strategy Communication planning Persuasion The development of strategic communication as a distinct, cross-disciplinary field...

... Collective Connective Rhetoric Hackathon Civic consciousness (Snow, 2006), shared cause, science (Arranda, 2022 ; Boulanger and Cotton, 2022), and technological development can play a powerful role in the recently defined field of civil society diplomacy (Anton, 2022), especially for tackling...

... at an argumentative ambiguity (i.e. presenting different points of view without declaring support for any of the options). Image Rhetoric Public opinion Communication strategy Political communication Ambiguity is natural, although rarely noticed, part of human communication. As Keysar (2007 , p. 71...

...Liz Yeomans; Sarah Bowman Purpose The paper explores university leaders' employee-focused sensegiving discourse during the COVID-19 health crisis. The aim is to reveal how leadership sensegiving narratives construct emotion in the rhetor-audience relationship. Design/methodology/approach...

...Øyvind Ihlen Purpose There is a great potential in pulling together science communication and strategic communication, especially given how the former has gained importance in organizational contexts. Strategic communication, including rhetorical theory, can offer insights that are invaluable...

..., increasingly is a primary concern for professionals in crisis communication or issue management. Design/methodology/approach A discursive psychological perspective is drawn upon to conduct a qualitative analysis of the interactional and rhetorical features of mobilization on two Facebook event pages...

... Social media Conflict Crisis communication Rhetoric Communication technologies Between 2011 and 2016 the European media landscape was dominated by the “migration crisis”, i.e. the arrival of refugees from the Middle East, North Africa, Afghanistan and the Balkans to Europe. Large numbers...

...Jeffrey Gauthier; Jeffrey A. Kappen Purpose The purpose of this paper is to examine the rhetorical strategies used by organizations when the legitimacy of their products is challenged by stakeholders’ sustainability concerns. Design/methodology/approach The approach involves rhetorical...

...Alison Berry Purpose The purpose of this paper is to identify how the US Council for Higher Education Accreditation (CHEA) communicatively engaged in legitimization concerning accreditation. Design/methodology/approach This study utilized the rhetorical analysis approach outlined by Hoffman...

... of organisations, like advertising and environmental reports, as a part of on‐line environmentalist campaigns. Design/methodology/approach The article is based on textual semiotics and a semiotic‐based approach to rhetoric; the methodology is qualitative and exploratory. A part of the text published on the web...

... and patients. Design/methodology/approach To demonstrate public relations' importance in IMC, dLife's relationship with the changing health marketing landscape is contextualized. Constitutive and empowerment theory is employed to frame a rhetorical analysis of dLife's efforts to target marketers...

...Andrej Skerlep The paper criticises the dominant paradigm of public relations theory for lack of interest in discursive and rhetorical dimensions of public relations. An alternative theoretical approach to public relations is identified that does treat discursive and rhetorical dimensions of public...

...: rhetoric, reeingineering, equivocation, group dynamics, downsizing It cannot be known for sure, but it appears that the sentence uttered most often by advocates for the reengineering construct is: 'Reengineering is not downsizing!' This disputed association of terms usually draws a defensive complaint...