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Keywords: Scale development
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2022) 26 (2): 187–206.
Published: 19 April 2022
... examined the differences between LGBTQ participants and non-LGBTQ participants in perceiving authenticity and evaluating the Pride 2020 campaign in terms of brand attitude, skepticism and purchase intention. Findings Our scale development resulted in a 20-item POA scale measuring five dimensions...
Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2016) 20 (4): 328–346.
Published: 07 November 2016
... 25 07 2016 19 08 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Social media Measurement Scale development Dialogic conversations Digital technologies are catalysts for change within many large organisations...
