Keywords: Semiotics
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Journal Articles
Journal of Communication Management (2011) 15 (4): 280–297.
Published: 15 November 2011
...Andrea Catellani Purpose This article aims to analyse how environmentalist NGOs build the figures of guilty and evil businesses in texts published on the web sites of two ironic prizes. These texts are good examples of criticism based on reversing and analysing semiotic productions...

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