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Keywords: Sexual and gender minorities
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2022) 26 (2): 187–206.
Published: 19 April 2022
...), little has been done to explore and assess perceived authenticity from the perspectives of historically marginalized stakeholders, especially sexual and gender minorities. Practitioners and scholars also increasingly note the importance of building relationships, as well as trust, with LGBTQ stakeholders...
