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Keywords: Shareholder
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1998) 2 (3): 230–235.
Published: 01 January 1998
...Herbert Grüner The following paper presents current trends of stakeholder and shareholder value concepts in German industry and discusses the relationship between these two concepts. In order to work effectively, the management of organisational communication has to analyse the results...
