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Keywords: Shareholder value
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1998) 2 (3): 251–257.
Published: 01 January 1998
...Rainer Zimmermann In Germany the significance of corporate communications has come a long way since the early 1990s. In many cases, multidimensional structural change within companies has left an identity vacuum which some have superficially attempted to fill by way of the shareholder value versus...
