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Keywords: Shell
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1998) 2 (3): 244–250.
Published: 01 January 1998
... in the summer of 1996 by SRU, on behalf of Shell International, and also to SRU's experience of consumer attitudes to the matter of corporate ethos and values as expressed in their brands. © MCB UP Limited 1998 Stakeholder Brand Values Shell Corporate citizenship Journal of Communication...
